Whether travelling from Alicante Airport or getting around the city and surrounding towns, Benidorm buses are an efficient and great value mode of transport mainly used by local residents or frequent visitors who have learned their routes and schedules. Many non Spanish speaking holidaymakers avoid the local city buses due to the language barrier, but this is the case in any foreign country so it pays to do a bit of route planning and not be shy to ask bus drivers or fellow passengers if you are not sure, as some locals do speak a bit of English 🙂
The main bus terminus is at the top of Av. de Europa before it reaches the N-332 and this is where many of the Benidorm buses stop and where buses and coaches for other towns and cities arrive and depart from. More importantly the terminus is where Alicante Airport Bus leaves from, although there is another stop in the city centre just two blocks up Av. de Europa from Levante Beach where the airport bus drops and picks up passengers. In the courtyard behind this bus stop is a small Alsa Bus Company ticket office although it's only open at certain times of the day.
Due to congestion in the city, Benidorm buses stick to a select few routes which makes it easier to plan a personal route if travelling through the city. Buses run along Levante beachfront via Av del Mediterráneo, and Poniente beachfront via Av. Armada Espanola. There are also routes through the city suburbs, to some of the theme and water parks, and the main route in and out the city centre, Av. de Europa. They run regularly throughout the day until around 10pm and it's best to give yourself 15 minutes either way when relying on the actual bus times.
Benidorm's sightseeing buses are an ideal way for first time visitors to get a feel for the city and take notes of the roads and attractions along the way they may wish to visit another time. The double decker city buses are open air on the top deck and air conditioned on the lower, but the top deck is far better for the views and topping up the tan. There are two scenic city routes and a further two that visit the charming mountain village of Guadalest and picturesque Algar Waterfalls. The four routes all have audio guides in five languages and various ticket prices.