One of the prettiest towns on Spain's Costa Blanca, Villajoyosa is easily recognised from sea by it's colourful cottages that run along the seafront with a splendid mountain backdrop. Translated to English Villajoyosa means ”Joyful Town” and that it certainly is if you are a lover of chocolate. Dating back to the 6th century, it was an important trading town for many years, and due to its import of cocoa beans from South America, developed a chocolate industry that is still thriving to this day, and its brand of chocolate, Valor is sold in most Spanish supermarkets and shops.
Places Of Interest
Less than a 20 minute drive from Benidorm, Villajoyosa can easily be reached by bicycle along the coastal road, and provides for a lovely day out with its 3 kilometres of golden sand beaches. During a walk you will get a feel for the history of Villajoyosa, with its Roman bridges and walled town centre where visitors can enjoy the local cuisine in a number of tapas bars and restaurants.
There are arts & craft shops, street side cafés, a fish market and produce market that also has stalls selling a range of clothing, leather goods, electronics, jewellery, accessories and other bric-á-brac. If you are visiting near the end of July, don't miss the Festival of Moors & Christians which has been declared an International Tourist Interest Festival.
One of the town's most popular attractions is its Church of the Assumption, but it's the Valor Chocolate Factory & Museum that most people come to see. Visitors can take a tour of the factory and museum which lasts about 45 minutes and lets you see the various chocolate manufacturing processes, ending in a chocolate tasting, and keeping up the image of the town's name, the tour and tasting are absolutely free.. Very joyful indeed 🙂