One of the prettiest towns on Spain's Costa Blanca, Villajoyosa is easily recognised from sea by it's colourful cottages that run along the seafront with a splendid mountain backdrop. Translated to English Villajoyosa means ”Joyful Town” and that it certainly is if you are a lover of chocolate. Dating back to the 6th century, it was an important trading town for many years, and due to its import of cocoa beans from South America, developed a chocolate industry that is still thriving to this day, and its brand of chocolate, Valor is sold in most Spanish supermarkets and shops.

Places Of Interest

Less than a 20 minute drive from Benidorm, Villajoyosa can easily be reached by bicycle along the coastal road, and provides for a lovely day out with its 3 kilometres of golden sand beaches. During a walk you will get a feel for the history of Villajoyosa, with its Roman bridges and walled town centre where visitors can enjoy the local cuisine in a number of tapas bars and restaurants.

There are arts & craft shops, street side cafés, a fish market and produce market that also has stalls selling a range of clothing, leather goods, electronics, jewellery, accessories and other bric-á-brac. If you are visiting near the end of July, don't miss the Festival of Moors & Christians which has been declared an International Tourist Interest Festival.

Valor Chocolate

One of the town's most popular attractions is its Church of the Assumption, but it's the Valor Chocolate Factory & Museum that most people come to see. Visitors can take a tour of the factory and museum which lasts about 45 minutes and lets you see the various chocolate manufacturing processes, ending in a chocolate tasting, and keeping up the image of the town's name, the tour and tasting are absolutely free.. Very joyful indeed 🙂


An hour and 30 minutes drive north of Benidorm, on the pretty Costa del Azahar (Orange Blossom Coast) lies the historical city of Valencia.